SOBHA projects herald the dawn of a new era, one in which quality and consistency coexist, technology and aesthetics coexist, and passion and perfection coexist. Mr. PNC Menon, Founder & Chairman, a pillar of society and a thought leader, encourages each employee to be a specialist in his or her own field. Today, over 3,500 motivated Sobhaites put the group’s strong belief – Passion At Work – into action.
SOBHA Group is a multinational, multiproduct conglomerate with operations and investments in the United Arab Emirates, the Sultanate of Oman, and India. Founded in 1976 by a first-generation entrepreneur, PNC Menon, who started an interior decoration firm called Services and Trade Company in Muscat, Oman, the group has grown to become one of the most respected names in all of the countries where it has established businesses. In 2003, it expanded its presence to Dubai, the Middle East’s business capital. Dubai’s world-class infrastructure, sustainable economic growth, and access to international talent made it an ideal location for the establishment of SOBHA Middle East, a privately held company with plans to expand into other Asian and European regions, with a focus on luxury residential development, hospitality, and furniture manufacturing.
A Principles OF Value
SOBHA as a brand stands for and strives for benchmark quality, a customer-centric approach, robust engineering, in-house research, unwavering business ethics, timeless values, and transparency in all spheres of business conduct, all of which have contributed to it becoming a brand trusted for excellence. SOBHA is a place where excellence meets quality, technology meets aesthetics, and passion meets perfection. Each project is subjected to a series of rigorous tests, inspections/checks, and approvals to ensure that quality is maintained from start to finish. Workmanship is of the highest caliber in the industry, with multiple levels of quality assurance processes in place, including on-site inspections by independent master craftsmen. All of the materials used in our projects were sourced from the best suppliers in the industry, both locally and internationally.
Attention to detail
SOBHA distinguishes itself from other real estate organizations by being the world’s only leading backward integrated company. It means that the company has all of the necessary key competencies and in-house resources to complete a project from start to finish, ensuring:
Timely Delivery: Each project and detail is value engineered to achieve the highest quality possible and to be delivered on time.
Unrivaled Quality: To improve living standards, a 5-tier inspection process (over 8,000 man-hours invested in supervision) is used.